Digital timepieces and class are two things that are rarely paired together. Seriously, how awkward would it be to wear a Casio to a fancy dinner? The Kenneth Cole Rubber Strap Digital Watch makes a strong statement marrying both, however, making it perfect for cats who want a LED panel watch with a little more flair than your regular G-Shock piece.
Managing to keep the geek factor away despite a pure digital display and a rubber strap, it’s as stylish a wrist candy as I’ve seen in a while. Even the fonts used to display the time and dates are downright sexy. It’s really one of the rare digital watches that you can picture on a suave but practical gentleman, who just happened to grow up on a steady diet of computer terminals and 8-bit gaming.
The Kenneth Cole Rubber Strap Digital Watch sports a stainless steel case, holding a stark-black LED screen that brings its blood-red fonts to life. Like any self-respecting digital timepiece, it features a 24-hour alarm and a stopwatch, apart from the usual time, date and day displays. Like to jetset? Not a problem, since it can automatically adjust to 32 different international locations too. Wow, look, no calculator on board either – allowing you to drop the whole “LED watches are for techies” stereotype.
Since it’s not mechanical, there’s nothing Swiss about it. The time-telling module is sourced right out of China, where they churn out electronic chips like the Swiss dole out precision mechanical rigs. Whether for a casual day out, a collar-popping club date or a slightly more refined engagement, it doesn’t look like this watch will ever feel out of place.
Love digital watches? Keep the G-Shock for mountain climbing and adorn your city-slicking with the Kenneth Cole Rubber Strap Digital Watch instead.  It’s available for $150.