We’re not entirely sure whether cold-pressed juice deserves all the hype it’s gotten over the last few years. All we know is, it tastes darn good and it’s expensive as heck. And while you can get a bottle from most any grocery, café, or bakery around the city, wouldn’t you rather enjoy all the cold-pressed juice you want without leaving the house? That’s the convenience Juicero wants to bring your way.
A countertop appliance, it functions as a single-service cold-pressed juicer for home kitchens. Like a Keurig, but for fresh-tasting cold-pressed juices. Similar to Keurig’s coffee and soda pods, you use juice pouches that you can order from the company, which you place inside the appliance to create a tall glass of cold-pressed juice at the push of a button.
The Juicero is, basically, a countertop version of those expensive high-pressure processing juicers used to make cold-press juices from fresh fruits and vegetables. And, yes, it makes juice that tastes similar to the cold-pressed juices you can buy from stores (they really use 8,000 pounds of pressure with no heat to extract the juice), instead of the usual fare that you get with traditional home juicers. Do note, the packets come with fresh fruits and vegetables inside, so they’ll need to be refrigerated if you don’t plan to use them all in one day. It measures 16.5 x 10.25 x 10 inches (h x w x d) and weighs 31.5 pounds.
Available now, the Juicero is priced at $699, with the packets selling between $4 and $10 each (depending on the flavor).